De Ruiter Opens Experience Center

After months of hard work the day finally arrived: last week the De Ruiter Experience Center opened its doors. In the morning was the kickoff. From half past nine the guests gathered in the central reception area. And from the very beginning the atmosphere was excellent. During the various speeches, there was a lot of laughter, cheers and applause. Joost van Regteren, responsible for optimizing the test programs, was the chairman during the morning program.

Joost: "Before our varieties are commercialized, we carry out practical tests for four years. For us it is important that, from day one, our customers can get the most out of the variety. Because we fully take time for that, we also can offer it to them."

This striving for cultivation optimization was the reason why this Experience Center is high-tech equipped. There are an extremely high number of sensors and other digital equipment in the greenhouse. This data is combined with the data that is measured by the sensors at a number of participating growers. The collection of data offers De Ruiter a wealth of information and knowledge about different varieties. And that benifits the customer. De Ruiter Seeds regards APH (Artificial Precision Horticulture) of paramount importance. They are convinced that this suits modern horticulture. This will be the future.

Ibrahim El Menschawi, Pieter van der Stads and Paul Zantman officialy open the Experience Center.

We are proud that we have been able to build this beautiful project. The greenhouse is 8,000 square meters, of which 3,200 square meters is equipped with artificial light. The greenhouse has a beautiful meeting center with all facilities.

Visitors could took a look in the new greenhouse during the opening.

The hall with a view on the crops in the greenhouse.